It almost feels brand new to be covering SXSW this year after a pause in 2020 when the city of Austin declared a shelter in place shutdown because of COVID-19. This year we’re covering entrepreneurship and marketing for foundingAustin magazine , as well as health & fitness.

Here’s what we’re most looking forward to in the health & fitness, marketing, and entrepreneurship worlds at SXSW ’23. In no particular order:

Hugh Forest Welcoming Remarks

Let’s kick it off right! A start-your-engines welcoming speech from SXSW’s Co-President & Chief Programming Officer Hugh Forest on Friday, March 11 at 9:45am.

Featured Session: Miranda Kerr on Building a Business that Inspires

Miranda Kerr is best-known for her Victoria’s Secret model career, but now she’s built a self-funded certified organic and sustainable, award-winning beauty products that are now sold across 30 countries — KORA Organics.

Patagonia: Soil Power Happy Hour...BBQ + Beer + Other Cool Stuff

Patagonia has a bunch of activities such as a 5K run, teach you how to repair your Patagonia gear, and learn how to “build topsoil and help farmers make a good living on a living planet.” You can also see the keynote speaker session with Katie Couric and Patagonia CEO, Ryan Gellert.

Keynote: José Andrés: The Stories We Tell Can Change the World

Chef and humanitarian José Andrés founded World Central Kitchen (WCK). This keynote showcases the responsibility that we have when the power of storytelling moves people to act.

Founders & Funders Meet Up

Can it be more obvious? This can make match-made-in-heaven partnerships to ignite your business or idea.

Featured Session: Bijan Mustardson & the Future of NIL Partnerships

Bijan Robinson is a collegiate superstar running back and projective first round NFL draft pick who was a pioneer in NIL endorsements — like his Bijan Mustardson condiment. How fun is that!

MLP Pickleball Pro Exhibition

The Four Seasons is hosting a lot of health & fitness panels and activities such as this MLP Pickleball Open & Pro Exhibitions.

C4 Smart House

Get a source of natural energy from their products and a “next-level storytelling experience.” I’m excited to see what they come up with!

Creative Industries Expo

The convergence of industries in technology, design, social good, health + wellness, and more! An expo to network and learn from the best in their field.

SXSW Art Program Installation

There are a bunch of cool art installations by artists that use such a wide variety of techniques — and, yes, some use AI to create it.

Jog with Olympian Allyson Felix & Ty Haney

This 5K trail jog will start on Saturday, March 11 at 8AM underneath mopac bridge by Austin High School. All paces welcomed.

2023 SXSW Fitness and Business Finds