17 years of building meaningful relationships in many disciplines throughout Austin’s fitness community and beyond.
Worldwide event production experience with past events like Undie Run leading the race with 900 million impressions in 2010.
10,000 pages of print and digital content production experience. Let’s tell the story in a unique way.
Peace of mind comes with over 17 years of design, direction, and content production experience and we can produce it on any medium.
Add fun elements to your event to help create lasting memories for your brand and event partners.
We make it fun and with over 4,000 photoshoots and 17 years of photo direction experience, Weston knows how to create the spark.
Opening a new business or want to add some spice? We can help with story ideas, produce content, package and submit it to press.
We’ll help find models, ambassadors, or personal trainers for your business. Let’s build those meaningful relationships from the ground up.
We have experience working with the weekend warrior next door to the Olympian or celebrity in town. There’s nothing too big (or small) for us.
We’ll capture your retreat with photos, video, drone, and GoPro footage. We’ll also help with any promo prior to and during your retreat. What are we waiting for?
Don’t worry, we’ll spot you! Weston has directed and photographed over 4,000 shoots from internationally published yoga books, Olympians, or the person next door who just hit a fitness milestone.
Let’s get away from the drivers license-style photos and have some fun with business portraits. We have experience with CEOs of the likes of studio dwg, CBRE, RetailMeNot, Trammell Crow, Corel, and more.
Personable photographers give your event exactly what it needs. There’s no one shy here. From baby showers to ACL Music Festival, we dive in and provide an immersive experience for the audience.
Gabby Thomas photo by Weston Carls
DESIGN + STRATEGY + PRINT + DIGITAL
Consults and manages editorial, photography, and design of this magazine that showcases the most successful and innovative entrepreneurs the city has to offer.
Helps Bruce Tria, founder and CEO, with Tria Design’s publications that are distributed in communities around the U.S.
Photographed and designed a 200+ page 200-hour yoga teacher training manual for Wild Heart Yoga.
Consulted with the publisher to design and remotely launch this fitness magazine in Nashville, TN.
“As a designer, Weston was one of the key foundations for launching Nashville Fit Magazine. Early on, he created the brand's look and feel when we launched to the public. We're still using some of his components today!” – Ryan Freebing, founder and publisher
Streamlined a remote-based workflow to design this magazine that catered to modern families focused on fun, entertaining, and educational information for North County parents in San Diego, CA.
From intern to creative director. AFM was the foundation for our founder’s success in Austin’s fitness community. During his tenure, Weston art directed, designed, was the social media voice, and produced over 10,000 pages of content in 180 issues.
STORIES + CONNECTIONS + EVENTS
With backgrounds in journalism and creative direction, we can work independently with business owners or collaboratively with your public relations partner.
Create the style, inspiration, and strategy around your mission. Leave the logistics to us. We have relationships with local talent, artists, and stylists to complete any size project on time and on budget.
Better than a dating app — we’ll find the perfect match. You tell us who resonates with you brand and we’ll help you find the pieces to the puzzle.
Looking for a little spice to add to your event? We offer not only creative services, but logistical strategy as well.
“This was the best executed shoot ever for our products, your best work to date. Thanks for your efforts to help make our products pop. I’m really happy with the result and, as always, you’ll be my first call when we need more work.”
– Peter Rushford, founder
“I first met Weston at the very beginning stages of the development of my East Austin studio. At the time I had little fitness industry experience but I had a strong entrepreneurial background coupled with a passion for fitness and community. Weston was invaluable to helping me begin my journey into the Austin fitness world. He spend hours helping to hone in on my studio services as well as develop my marketing and public relations strategy. He introduced me to his wide network of professionals in the fitness and related industries here in Austin. His photography skills speak for themself. We have been so happy with his services and use his images in all of our marketing and social media campaigns. In addition, the inside and outside of our studio display many of his photographs making the E + E experience what it is.”
– Becky Donovan Brown, founder
“Weston is not only a photographer, but a connector of people, and truly engaged in the Austin fitness community. We connected over coffee when I was brand new to Austin and getting ready to open my studio. I was impressed with his knowledge of everything photography but also marketing. He pointed me in the direction of so many wonderful people, PR agencies, and businesses to connect with as I launched Urban Lagree. I’m excited to be able to continue to work with Weston. He brings impeccable knowledge to anyone trying to launch, brand, or connect with others in the fitness industry.”
– Katie Hayes, co-owner and lead trainer
“Blown away with these [photos]! Thanks for the AMAZING content!”
– Desiree Kostelnik, marketing coordinator
