Case Study: Austin Restaurant Content Creator and Social Media Manager
Over the past year (2025), TheFitBiz, Inc. worked with an Austin TexMex restaurant Texican Cafe — a local staple — to showcase their family atmosphere and quality food with a fun vibe. We wanted to harmonize their Facebook, Instagram, and TikTok channels to become a unified growth system.
Facebook and TikTok led large-scale local discovery and traffic, while Instagram reinforced brand personality, authenticity, and repeat engagement. Combined, these platforms consistently introduced the brand to new audiences and converted attention into real customer intent.
Each month we met with the client and presented them with 15-20 ideas for posts. A week later we produced the photoshoot at one of three of their locations — rotating monthly. We then edited and scheduled these posts across all three platforms at optimal times to ensure the best possible engagement with their audience. Below is a briefing of those results.
photo by Weston Carls
We didn’t just post content—we delivered:
• ~450,000 combined views
• Majority non-follower discovery
• 100%+ engagement growth
• Real traffic actions (15K+ combined visits)
• Algorithm momentum across two platforms
Most social managers cannot show this level of organic reach without ads.
These statistics do not include TikTok’s performance in which TheFitBiz, Inc. produced many viral videos reaching up to 72K views — and climbing.
Instagram Performance Highlights
• 86,760 total views
• 12,300 reach (+784%)
• 1,500 content interactions (+100%)
• 2,700 profile visits (+167%)
• 237 new followers
• 57% of views from non-followers
Facebook Performance Highlights
• 362,531 total views
• 58% of views from non-followers (210,254)
• 5,300 content interactions (+109%)
• Watch time increased by 727%
• 12,500 page visits (+73.8%)
• 340 new followers
photo by Weston Carls
Facebook content generated over 362,000 views, and the most important part is that nearly 60% of those views came from people who don’t already follow the page.
That tells us Facebook is actively recommending Texican Cafe’s content to new local audiences — which only happens when content performs well organically.
Beyond reach, engagement quality went way up. Texican Cafe’s watch time increased by over 700%, and total interactions more than doubled year over year. People aren’t just scrolling past — they’re stopping, watching, reacting, and engaging. That attention turned into action.
Texican Cafe had 12,500 page visits, up almost 74%, and consistent new follower growth. This means people are clicking through to check hours, menus, and location — which directly supports in-store traffic. What’s especially important is that we achieved this while posting less content than the previous year.
Performance went up because the strategy improved — better storytelling, better timing, and content that aligns with what your audience actually cares about.
The top-performing posts weren’t random trends. They were community milestones, holidays, behind-the-scenes moments, and strong food visuals — content that reinforces Texican Cafe as a local staple, not just a restaurant.